KYOTOEUROPE

Notes from the floor.

From a hotel's ledger, from a region's meeting room, from a Japan–Europe negotiating table. How we think as a firm — you can see it here, before signing anything.

Hotel & Ryokan

98% occupancy may be a warning sign

"Always full" doesn't mean the business is winning. Often, it's proof the price is set too far below the market.

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Hotel & Ryokan

An OTA commission isn't a "cost" — it's an allocation

The more you hate the commission, the more your judgment slips. The right distance from OTAs is neither "enemy" nor "lifeline."

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Tourism & Region

The option of "not increasing tourists"

The worn-out destination and the passed-over region. Both problems arrive at the same single question — who do you want to be chosen by?

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Japan–Europe Business

The Japanese "yes" and the French "non"

There's a pattern to the moment a Japan–Europe negotiation breaks. Notes from someone who has sat on both sides for ten years.

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Coming Soon

In the works

Japan–Europe BusinessComing soon

France is not "Europe"

Paris, Lyon, and Bordeaux are different markets. On the first misunderstanding of expanding into Europe.

Hotel & RyokanComing soon

Hospitality and AI — the effort to cut, and the effort you must never cut

AI adoption that doesn't know the floor strips away hospitality. Let's talk about order.

Tourism & RegionComing soon

What European guests are truly looking forward to

Not luxury. What their expectation really is, seen through ten years of watching.